Description:Rodd and Gunn approached us regarding a new design concept for their key stockist for the latest Rodd and Gunn tailored collection. The design needed to reflect some of the key attributes of the latest Rodd and Gunn stores (down to earth, everyday fresh and yet with a touch of class) and be relevant for department stores.
All fixtures were be-spoke and designed for the space which is located in Ballantynes Christchurch Store. The outside cladding around the column uses natural timbers and the metal fixture stands have a metallic brass look that not only adds a formal look but also helps to visually frame product groups, as in some cases the tailored product is in close approximately to existing Rodd and Gunn product fixtures in-store. To break up and balance the amount of hanging stock on offer tables with storage shelves below were added to the design package.
The new display reflects the timeless style of Rodd and Gunn , providing a unique and resonant shopping environment customers will be compelled to return to time and again.