“WHY THE GARTSHORE EAGLE?”

Probably one of the most frequently asked questions from Clients, Suppliers, Architects and the like is “What’s the story behind the Eagle in your logo?”  well…

With Gartshore’s strong family history within the business it is only fitting that their logo incorporate apart of their rich heritage. The Gartshore name originates from lands of that name in the parish of Kirkintilloch in Dumbartonshire, Scotland near Glasgow (the birth place of William Gartshore Senior), the crest of the Gartshore Clan is an eagle, hence the incorporation of an eagle within our Companies logo.

In addition to the family history, the eagle head was also selected for its ethos, in that an eagle is one of the strongest and highest flying birds yet returns to land frequently, this aligns itself with Gartshore’s principles in that as a Company we strive to fly high and exceed above our competitors yet stay humble with our feet on the ground.

An eagle has some unbelievable characteristics that align direct with how we at Gartshores conduct ourselves;

• Powerful Vision – As a company it is imperative that we keep a close eye on the market and adjust our business to suit; quickly and accurately, in order to do this we must have business foresight and a constant eye on market conditions.
• Fearless – Similar to how an eagle will attack and kill prey much larger than itself through careful and articulated planning, Gartshore is similarly fearless as a business, it will tackle any and all problems head on.
• Tenacious – If you watch birds in a storm most will fly away, an eagle will remain facing the storm and protecting its young. Similarly Gartshore tackles the tough times head on, not in a negligent way but in a calculated and planned way.
• High Flyers – Most business want to be the best, some want to be show ponies and they often don’t last very long. Gartshore strives to be at the penultimate of the sector, whilst remaining humble and continually giving back to the community in discreet ways.
• Nurturing – Eagles nature their young regardless of the dangers around them, similarly Gartshore through its apprenticeship and community sponsorship programmes constantly reinvest back into developing the young people of today.